You are tasked with the job to have a website built for your company. You probably already have one, but it’s not current and a lot of work needs to be done on it. You would like to try saving your company some money and consider building one yourself. It can’t be that hard right?
The first thing you Google is “How do I build a website?” The plethora of results you are served up range from automated online website builders, to courses in how to code HTML. Then you see that the site needs to be responsive. “What is that?” you ask. It also needs to be SEO friendly and quick loading and on and on. It’s too much for you to take in and you have a ton of other tasks you need to do. So, what now? What should you do? Who should you contact?
A Professional Website Designer. That’s who.
Working with a professional website designer has many advantages. Here are several key points on why you should leave your website design in the hands of a pro.
Experience: Understanding the principles of basic web design isn’t too difficult, but now-a-days getting a website to function properly on different browsers, work on all mobile devices, be attractive, and target your audience is extremely difficult. It takes years of experience, and reputable firms keep up with current trends and technology to make your website a well oiled gear in your marketing machine.
Design: Design isn’t all about making things look pretty, it’s serves a function. The fundamental definition of “design” is to plan. Design is used to speak to your target audience visually. It’s used to channel the behaviour of users on your website to get them to do what you want. Good design is used so that once someone leaves your site they remember it. It ties all your marketing and branding together so it’s one big, cohesive unit.
Support: Things change and things break. That’s just a way of life in the world wide web. A good agency will be there for you when your website stops showing up because Windows decided to do an update. A good agency will be there for you when you need some quick landing pages for a last minute email marketing campaign. A good agency will be there for you when the new IT guy decided to make some changes on the server and your site has suddenly vanished. No matter what, issues like this will come up and having a responsive agency on-hand is worth their weight in cybergold.
But what about costs? Aren’t web designers expensive?
The cost of building a website can range quite a bit, but don’t let that deter you from calling a professional web designer. Talking to someone in the industry can actually save you money in the long run. One of the benefits of talking to someone first is that they can help you figure out exactly what you need right now, which can save you money. You may only need a 4-5 page website instead of a 15-16 page site. You may not need a custom app, because there are free plugins available. A reputable website designer will assist you in regards to your budget and your company’s goals. They want to see you succeed as much as they want to succeed themselves.