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Be in the Present Moment While Developing Your Advertising Campaign


Life moves fast. Multitasking is an everyday occurrence and moments slip away in the blink of an eye. The next project, task, or problem to solve is always right around the corner and you can’t afford to be ill-prepared.

Present Moment Advertising

Committing to the present moment at any given moment is very difficult. Actually putting all your attention into one moment probably seems impossible at first glance, but with a little practice it can be achieved. There are many self-help books, blogs, videos and more that can teach techniques to be in the present moment, but without practice and careful attention the task won’t come easy.

Learning to live in the present moment of life can yield many positive outcomes. Relaxation, peace of mind, physical health, greater compassion, and more. Being in the present moment in your advertising plan can give you a solid foundation for creating a successful, thoughtful and effective campaign. Here are 5 areas to be present for before you start your next campaign.

The Target Audience

Before design begins, reflect on who your audience is. What makes them tick? What will they get out of the campaign? What are their likes and dislikes? These are a few things you should consider. You should have some set goals for them and a clear direction of what they should walk away from their campaign with.

The Design

Taking the time to focus on the design of your current marketing campaign will allow you to see if the visual details speak to your target audience. Does the ad visually say what it needs to say to get the message across? Are the colors setting the tone and does the overall layout ease the reader through the material? Is the design confusing, too simple or exactly where it needs to be?

The Messaging

Settle in and read the copy. Make sure you are keeping the target audience in mind and see if you can put yourself in their shoes. What would they take away from this, what would they remember, and what does or doesn’t work? Everything about what is written or said in the ad needs to speak to your audience and persuade them to act.

The Overall Plan

Take a step back and look at everything that was created. Does it flow together? Is the order of the campaign congruent with the messaging? Have you thought about obstacles or issues that could come up? Have you thought about every possible outcome, both good and bad?

The Results

Once it’s all said and done, it’s finally time to reflect on the results. At this time you must determine if the execution was done properly and if your audience was receptive to everything that was delivered. Take this time to see what worked and what didn’t work and make mental notes for the next campaign.

Remember, focusing solely on the task at hand and all the pieces that are involved will yield more positive results which in turn will give you more peace of mind.

category: advertising , inspiration